Who we are
PawTracks helps pet parents provide the best care possible with tips, tricks, and guidance for animals of all shapes and sizes. Puppies, kittens, senior animals and beyond, PawTracks has four core categories and 18 specific topics to surface fresh content across our site monthly.
Simply put, PawTracks is your go-to resource for all things pets. Whether you just got your first kitten, purchased a new snake, or adopted a rambunctious dog from the shelter, PawTracks is here to guide you both through your journey together.
Our content cycle begins with a team of researchers providing deep analysis on what will resonate best with our audience. From there, the editorial team dissects that data and collectively comes up with topics PawTracks readership will find valuable.
The editorial team decides on the headline, framing, and publication date for each article, which is then compared to our annual editorial calendar to ensure timely publication for events and holidays.
The articles are then assigned to our team of writers, all of whom are experienced, knowledgeable, professional authors in the genre.
The editorial team works closely with authors to ensure insight (including expert commentary) is properly sourced and attributed. If the article discusses specific products, the editorial team works with each author to ensure the items chosen have great reviews and are widely seen as products people want to read about.
When the author completes their work, all articles go through a 3-step editorial process to ensure tone, formatting, and visual assets adhere to our guidelines. The editorial staff then schedules the article for publication.
About Digital Trends Media Group
Digital Trends Media Group is an award-winning publishing company encompassing a number of millennial-focused media brands including Digital Trends and Digital Trends en Español; men’s lifestyle publication The Manual; and a number of other popular titles. With easy-to-understand reviews and entertaining news and videos, Digital Trends Media Group serves more than 125 million unique visitors each month across partners and platforms. The company’s syndication partners include Apple TV, Android TV, ABC News, Roku, Oath, Fire TV, Atmosphere, DailyMotion, and more. Digital Trends Media Group is headquartered in Portland, OR with offices in New York City, Los Angeles, Detroit, Toronto, and Chicago.
For more information, visit DTMG.co
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