Skip to main content

PawTracks may earn a commission when you buy through links on our site.

Pet profiles: Snowflake and Oliver, the feline duo behind our sales team

Welcome back, PawTracks readers! This is Pet Profiles — a monthly series that features some of the beloved pets of the talented guys, gals, and folks behind the magic of Digital Trends Media Group. In case you’re unfamiliar, DTMG is the parent company that runs PawTracks and several other online media outlets.

Whatever you’re doing, it can wait because it’s time for your daily dose of cute. Ready for another furry, four-legged story to put a smile on your face? This month, you’re in for a treat. Not only are we meeting two pets in one interview, but they’re also a bit different than the good boys and girls we’ve gotten acquainted with before. What’s so special, you might ask? They’re cats!

Let’s get to know Snowflake, Oliver, and their human dad, our Sales Director Brian McFarland.

a white cat lies on a bed and pink blanket surrounded by plushies
Brian McFarland/PawTracks

The parent and the pet

Thanks for sharing with us, Brian! Before we get to know your pets, let’s hear a little about you: What do you do here at Digital Trends Media Group? What’s your role?

Sales Director[I] develop and grow clients on my account list and manage those campaigns.

A very important role indeed! Now onto the good stuff: How many pets do you have?

Two cats — Snowflake and Oliver.

Wow — the first cats we’ve featured on Pet Profiles. What an honor! What led you to choose this breed —or, in this case, species — for your home?

They are adopted from North Shore Animal League.

Does this duo fit in well with your lifestyle? We’d love to know why or why not.

Yes; I just like cats, and these two are a lot of fun.

a white cat sits on a purple blanket and looks up at the camera
Brian McFarland/PawTracks

All about Snowflake and Oliver

What are some of your favorite unique behaviors that your cats have?

Oliver enjoys watching television and movies, and Snowflake behaves like a kitten every day, all day.

They sound so darling, and their personalities are so funny! How did you come to welcome these fuzzy felines into your family?

Adoption with my kids.

Thank you for adopting and opening up your home! Since welcoming Snowflake and Oliver, what have you found to be their defining personality traits, and what are some of your favorite moments with them?

Kindness in connecting with me, so we can relax together.

There’s nothing quite like relaxing with a pet. Do your cats have any special needs?

No.

What are Oliver and Snowflake’s favorite toys?

Just stuffed animal things with catnip on them.

What type of food do your precious felines feast on? And where do you get it?

Purina Natural Dry food and Fancy Feast wet from Fresh Direct and Duane Reade.

And, finally: Do you carry pet insurance for your pets?

No.

Thanks so much, Brian, for sharing a bit about Oliver and Snowflake with us. They sound like two sweet kitties with a fun and loving home.  We wish you many years of wonderful memories to come!

PawTracks readers — if you can’t get enough pet love, check out some of our other Pet Profile pieces. Though be forewarned, you won’t find any more cats just yet! So far, we’ve had the pleasure of getting to know canines big and small, from Bethany the Great Dane to tiny Shih Tzu/Pekingese Lulu Belle. We’ve got Baxter, Frosty, Chloe, and Famous Shamus too. What are you waiting for?!

Gabrielle LaFrank
Gabrielle LaFrank has written for sites such as Psych2Go, Elite Daily, and, currently, PawTracks. When she's not writing, you…
Why do cats twitch in their sleep? The real reasons behind this curious behavior
Here's when you should be concerned about your cat twitching
Small cat sleeping on her back

While appreciating your cat's various sleeping positions, you may have noticed some twitching. Have you ever wondered why this happens? Are they dreaming? What is going on in their bodies? We've uncovered the reasons behind this peculiar behavior to share what it means, why it's important, and when to be concerned. Read on to answer the question: Why do cats twitch in their sleep?
What are the sleep stages for cats?

On average, cats sleep 15 hours a day as compared to the eight hours of sleep humans (should) get. It would appear that cats understand the value of sleep and prioritize taking time to rest. Sleep helps them recharge, maintains their immune system, and supports their general well-being. Essentially, adult cats experience three stages of sleep and kittens experience four.
Catnaps
The lightest type of sleep is the short “catnaps” felines take. During this stage, cats are very aware of their surroundings. You may notice that while your kitty is taking a catnap, their ears still turn in response to sounds. Initially, wild cats used catnaps (as opposed to deeper sleep) as a natural defense mechanism and passed this behavior to modern domestic cats.
Light sleep
Light sleep is between a catnap and deep sleep in terms of the level of awareness cats experience. In this stage, cats are still able to pounce at a moment's notice if necessary. This stage lasts an average of 25 minutes before deep sleep sets in.
Deep sleep
Deep sleep is also known as the rapid eye movement (REM) stage of sleep. When truly sleeping, cats cycle from light sleep to deep sleep and back again. Deep sleep only lasts 5 to 10 minutes at a time and is when cats twitch and likely dream. You may also notice that your pet is harder to wake when they're in this stage.

Read more
When can kittens eat dry food? The lowdown on what you should feed them
Tips on feeding your new kitten
A tabby kitten standing in a bowl of kibble

Caring for kittens is hard work, but it's one of the most rewarding experiences of a lifetime. Not only are you responsible for the most adorable little lives, but you get to watch them grow and thrive! Preparing to keep them fed and happy, however, is a lot more work. 

Just like human babies have different nutritional needs than adults, kittens have different dietary requirements than adult cats. With few exceptions, your new feline fur baby is considered a kitten for the first year of life. (Large cat breeds like Norwegian forest cats and Maine Coon cats mature more slowly and don't reach adulthood until they're two years old.) Have you ever asked yourself, "When can kittens eat dry food?" We'll give you the full scoop on what you should feed your kittens — and when to change their diet.
Do kittens need wet and dry food? 

Read more
How often should I feed my cat? Here’s what to know about cat feeding schedules
There's a lot more to think about than just what cat food to buy
Cat licking lips over food bowl

Trying to find the perfect food for your cat can be difficult -- just ask any cat owner with a picky eater at home. The shops and internet are home to endless delicious and nutritious options to choose from, but buying the best food for your cat is only half the battle — your cat's feeding schedule is another code to crack. If you've ever wondered, "How often should I feed my cat," you're not alone.

You can feed cats anywhere from one to five times a day, depending on their individual needs. After all, it's no secret that every cat has a distinct personality, right? No matter how often you feed your cat, their feeding schedule can impact their digestive system, energy level, and overall happiness, so finding the perfect balance for them is essential. Like many other animals, cats love routine, and once they learn their feeding schedule, they'll happily remind you of it.

Read more